Those Burger King Ads
Jun. 24th, 2009 12:45 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
lightcastleGawker points out - with extra snark - that while the creepy Burger King ad campaign that started in 2003 has won many awards, it has lost ground against McDonald's during that time.
AdAge has the full details.
Between 2003 — the year before Burger King hired Crispin as agency of record — and 2008, Burger King's share of the burger-chain market fell to 14.2% from 15.6%, according to Technomic, while McDonald's share rose to 46.8% from 43.6%. McDonald's has posted average annual sales growth of 6.3% compared with BK's 2.9% gain during that period.
AdAge has the full details.
Between 2003 — the year before Burger King hired Crispin as agency of record — and 2008, Burger King's share of the burger-chain market fell to 14.2% from 15.6%, according to Technomic, while McDonald's share rose to 46.8% from 43.6%. McDonald's has posted average annual sales growth of 6.3% compared with BK's 2.9% gain during that period.
